Selling on your own has a ceiling: your time. A reseller network breaks through it, because other people start selling for you. But a network without structure turns into a headache fast: balances that don’t add up, resellers undercutting prices, sub-resellers nobody can trace.
This guide shows how to structure a credit-based reseller network, which decisions to make before inviting your first reseller, and how Painel Blend keeps everything under control.
How a credit network works
The model is simple. You sell credits to resellers, and they use those credits to create and renew customers. Each level buys from the level above and sells to the level below.
In Painel Blend, the network is a multi-level tree: master, reseller, sub-reseller and so on. Each reseller sees only their own branch, and you see the whole tree.
What happens to credits
Credits move in three main ways:
- Purchase: the reseller acquires credits, for example through a package.
- Transfer: someone higher up transfers credits to someone below.
- Usage: credits are spent when creating or renewing customers.
All of it is recorded in the credit statement. When a reseller asks “where did my balance go?”, the answer is there, line by line.
Before inviting your first reseller
A few decisions up front save rework later. Define:
- How many levels you want. Two levels are easy to follow. More levels extend your reach but need clear rules.
- Your credit packages. Fixed quantities make selling and accounting easier.
- Whether you’ll offer bonuses. Bigger packages with extra credits encourage larger purchases.
- What each profile can do. Not every reseller needs to create sub-resellers or see reports.
Packages, bonuses and prices
Under Prices you set your own values, your credit packages and each package’s bonus. A common structure has three or four tiers:
| Tier | Idea |
|---|---|
| Starter package | For new resellers to try the model |
| Mid package | The best seller, with some bonus |
| Large package | Bigger bonus for resellers with volume |
The numbers are up to you. The point is that a reseller quickly understands what they gain by buying more, without needing a spreadsheet.
Monthly members: resellers without credits
Not every reseller wants to work with credits. Some prefer a fixed monthly fee. That is what monthly members are for: resellers on a membership plan, with their own renewal page.
This model suits resellers with a stable base who value predictability. You can run both types in the same network, each in the format that makes the most sense.
Permissions: everyone sees what they need
A large network needs access control. Painel Blend has permissions and roles per profile, so you decide what each type of user can see and do.
Some good practices:
- Give resellers only what they need to sell and support customers.
- Keep sensitive actions, like changing prices, for trusted profiles.
- Review roles whenever the network grows.
And when you need to know who did what, the audit log records actions in the panel. Read more in security with 2FA, backups and audit logs.
Referrals: growth through your own network
The referral program lets your network bring in new people. It is a way to grow through those who already know and trust your service. Keep the rules simple and communicate them well: nobody uses a complicated referral scheme.
Common mistakes when building the network
Allowing sub-resellers without rules. The tree grows, but nobody knows who answers to whom. Decide upfront who can create sub-resellers.
Not checking the statement. Balance disputes turn into distrust. Look at the statement when questions come up, before arguing.
Too many packages. Too many options confuse people. Start with a few tiers and adjust over time.
Treating every reseller the same. High-volume resellers may prefer large packages; those with a stable base may prefer a monthly plan. Offer both paths.
Not communicating changes. Use the panel’s Notices to announce new prices or rules to the whole network at once.
Already running a network on another panel?
You can import and migrate resellers while keeping the hierarchy. If you are coming from Sigma, the guide migrate from Sigma without losing data walks you through it. And if you’d rather resell the panel itself under your own brand, check out the Become a Reseller program.
Organize your network
See every feature on the resellers and credits page. To build your network on Painel Blend, request access to the closed beta or join the waitlist.
